Last weekend my wife, daughter and I were hanging out on the beach down the Cape with her family, relaxing in the sun and telling stories amongst the group. One topic of discussion was funny commercials.
Her parents at one point were talking about a funny commercial they had just seen on tv a couple nights before. While it sounded pretty humorous, her parents got a much bigger kick out of the commercial than we did.
Why is that?
The reason is because we probably weren't the target market of that commercial (well, at least we shouldn't have been if the marketing was done correctly). You see, a lot of marketers out there try and appeal to as many people as humanly possible, but that's just not the best use of your efforts!
Really hone in on your "Appropriate Target Market" (your 'ATM') and you'll watch your business explode.
Ok, that's the simple part; telling you that the 'broad brush strokes' method isn't going to cut it in marketing. Now, you need to learn a few things and you'll be well on your way to boosting your marketing efforts ten-fold!
You need to first think about yourself and what you are selling. If it's a product, think about who it really appeals to. You don't see Disney putting single people in their commercials...they show happy families!
So, they are specifically marketing to people in their 30's, 40's and 50's (not so much to the little children because they aren't the ones paying for the trip). They get you as a parent to thinking how happy your children will be when they are there and those of us with children know, happy children = happy parents!
If you are marketing yourself as a consultant or marketing a business opportunity in the Network Marketing world, you don't have to think about the target audience like you would for a product. Yes, you want to market to a certain segment, but what you are really marketing to is people YOU want to work with.
Life is too short to just work with anyone who will listen. You will ultimately be happier (and more successful) if you work with like-minded people that see things the way you do and you enjoy being around.
So, you have to do a little soul searching and think about who you'd like to work with, then appeal to that segment of the population. You also want to keep the 'net' fairly narrow because if you try a broad marketing approach, it will be very difficult.
Just think about yourself over the years...I'm sure the advertising that you thought was great when you were 15 is quite different now, perhaps decades later.
So, if you are trying to appeal to men/women, ages 20-70....how easy do you think that will be!? Not very.
Think of a major league baseball player...say a first baseman. They have honed their craft on one specific position and mastered it. You very rarely see the "utility man" in baseball be the big earner. A bit off track in the reference, but you get the point.
Find your specific target and you're much more likely to be successful in your efforts. If you are worried about not having a large enough audience.....there are 7+ billion people on this planet; believe me, you'll have plenty of people to market to.
This may seem like a harder task than it is, but it really isn't hard. Dig deeper into who you really are, who you want to be, then go out and market yourself and your products to similar people.
It is MUCH easier to relate to those like yourself than someone on a totally different wavelength, and it's that relationship that will help you succeed.
If you are serious about enhancing your marketing and you want to start, RIGHT NOW, developing and integrating a scientifically proven marketing approach to expand your business and NEVER worry that you're marketing won't be top notch, sign up for a Personal Strategy Sessionabsolutely no charge and no strings attached.
Thanks for reading and as always we love comments and interaction, so check out our blog and let us know what you think in the comments.
To Your Success,
Resource: Are you ready to find out why your marketing isn't working