I want to run PPC, but am I Ready?
A lot of my work isn't running PPC accounts. I seem to spend most of my time
deprogramming potential clients on the bad information they already learned about
pay per click.
And sometimes its to late for them.
Here is what you must,and I do mean must, know about Pay Per Click before you
ever turn-on your own campaign.
1. Make sure you are building everything as if it as going to run it on Google.
Google is by far the quickest Pay Per Click Marketing platform to ban someone
for not following the terms of service. As a rule of Thumb, if you can please
the Google you can please just about any PPC Platform.
"Top 4 Items To Have in Place before running a PPC campaign
1. You must own the domains you are going to be promoting. Unless of course you
want to be a manager than you will ensure your clients own those domains,
For what ever reason Google determines your domain as not fit for PPC traffic you must be
able to make the alterations and the only way to ensure this is by having control of the domain.
Affiliate info, and anything else you are doing. Basically a full disclosure to your customer.
Its up to the customer to read this stuff but its your duty to make it available and easy to find.
3. Kick the claims, well at least the ones that are not true. Your Copy can get you denied if it
is just to over the top. What is over the top? Hard to say but if you don't believe it your self
it's most likely its over the top. Or if you know it's a scam or scammy.
4. Navigation to content, you must have some content on the site/tld. This content can be
an article which is a sales page or just some general information about the product or service.
But You must have more than just a landing page with an opt-in available for the user to look at if they want.
These are four the biggest things that get people slapped, kicked, and knocked down by Google the most.
The fastest way to get banned from Google, is promote a domain you do not own. You can
use PPC marketing for affiliate products but you must do so on your own domain, with your own copy
and all the requirements listed above.