This is the continuation of the article marketing myths exposed series. If you have not read the first part then do so now Marketing Myths Exposed Part I before reading the below.
Posting Your Articles To 100 Directories Is Spamming
Those that spread this myth are not only misinformed but they are also foolish. These people not only have no understanding of marketing but they have no understanding of how an online business functions. The fact is you should be posting your article to as many places as possible, you can post the same exact article if you choose to do so. It is your choice if you choose to spin your article before posting it on other websites.
While posting your article keep in mind if you do choose to spin it then there are many benefits that you can reap from this. By spinning your article you have the ability to pick up more publishers that are willing to republish your articles on their blogs. This is only one benefit of having spun articles, but as the above paragraph indicates you should be using a proper spinner tool.
You also want to keep in mind that there are many article directories that are nothing but glorified ad sense websites. These are the type of article directories you would do best to stay clear of and the reason why is because the ad sense could cost you visitors to your website. Many of these glorified ad sense article directories are built for one purpose and that is to get visitors on the article directory to click on ad sense ads. When all these visitors click on these ads they never see your article.
You should be posting to an ad free article directory that gives you link juice and does not steal away your clicks.
You Should Be Posting To Only High PR Websites
This is the type of advice that if you choose to listen to will destroy your business. Just concentrating on high PR websites is a huge mistake because the fact is PR means very little. You should be concentrating on marketing your website on related websites and any other kind of website that has your target audience, even if it is not related. The PR of those websites should be the last thing that you need to concern yourself with.
PR which is also known as page rank is not used by any other search engine other than Google. There are many other search engines that should be a part of your marketing strategies such as Bing and Yahoo. There are many other search engines which should all be a part of your marketing strategies.
Remember PR is Page Rank and not a website rank like many think it is. You may see a site that has a PR 6 but that is only the index of that site. The inner pages of that same site in most cases will be a PR 0 or even unranked. This means when someone claims to be posting on PR 6 website, they are really posting on a PR 0 page.
You Should Post Only On Do Follow Sites
This bad advice and myth has run around for some time now and even till this day you will see marketing forums talk about do follow links. The fact is the no follow attribute was created to mark advertising and affiliate links on a website. This way the search engine knows what type of links these are and they should give them less weight.
Yes I said less weight because the fact is spiders still follow the no follow link and still gives credit. Link juice can still be passed on no follow links even-though those so called experts say it can not. This has been tested and proven by many marketers.
Another thing to remember is that if your site only has do follow links then you are telling the search engines you are trying to manipulate them. There is no website that will only ever get do follow backlinks and only be posted on related websites. Do follow link may hold more weight but the fact is you should be getting links from both and stop worrying about if a site is do follow or not.
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