According to a report from The Wall Street Journal on Thursday about Google search changes, Google "will begin spitting out more than a list of blue Web links". Which means Google may be planning on providing direct answers to search query questions. We have all already seen this being done with the "did you mean . . ." phrase on some search results, so this is really nothing new at all.
What is interesting about this report though is it states that Google's Amit Singhal and team are bringing semantic understanding to search queries. This could completely change the way search results are shown and how you actually rank in the search engines.
Google will not be replacing it's keyword search system but rather improving upon it so the search results will reflect upon the understanding of the actual meaning of words being searched for. This could seriously change the SEO game and actually stop many that do try to manipulate the search results.
Currently Google only has to match the keywords in a query to the keywords on the Web using a lexical database. Semantic search on the other hand would add far more intelligence to the actual search results. The actual word being searched for will not matter a great deal because Google would be able to determine the intent behind the word.
Because Google would be able to determine the probabilities of various meanings of the searched for words, the actual search results will be much less subject to manipulation. For those of us that have been using semantics in our content, we should not be effected as much as those that do not use semantics.
Marketers Domination has been teaching members to use semantics in their content. MD has provided the Language Analyzer Tool which is a word search database that is designed to be used for SEQ and PSAD. The tool allows you to find Hypernyms, Hyponyms, Synonyms, Meronyms, Holonyms, Coordinate Terms (sisters), Hierarchical Meronyms and more.
Marketers Domination has also announced the Auto Link Generator several weeks ago. The ALG Tool has a semantics search engine along with keyword research, authority link research and related image search functions.
So if you have been following the training that Marketers Domination has given then you are way ahead of the game. If not I highly suggest you join Marketers Domination right now and seriously consider buying the ALG Tool. You can find out more about ALG from the how to drive website traffic with articles thread.
While Google hasn't announced any specifics about the semantic search yet the company has been remarkably transparent about changes to Google search the last several months.
#searchresults #google #semanticsearch #seo
Read The Full WSJ Report