It seems as of late that many marketers are running scared from Article Marketing. Ever since the panda update and the release of Matt Cutts video many have decided to start using content marketing as the new term for article marketing.
This goes to show just how little many of these so called experts understand the panda update. I have read thread after thread on forums and very few are using the article marketing when talking about writing articles, submitting articles, and article syndication. They are using the words content marketing now.
In a way I find this funny because it shows the lack of knowledge these self proclaimed experts really have. Content marketing is not article marketing, it is a totally different beast all together. Changing the name is not going to help those that spout out bad advice about article marketing and it certainly will not change any listings in the search engines.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage with consumers. Content marketing comes in many different formats such as custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series.
Article Marketing on the other hand is a marketing technique of creation written content in the form of articles to distribute and syndicate. These articles should be written in high quality and should be designed to attract, acquire, and engage with consumers.
Now that you understand the difference let's talk about the panda update so you understand that article marketing has not been attacked by Google. Many marketers follow the bad advice of self proclaimed experts who say you should create, spin, slap together articles for the purpose of backlinks. You should take these poorly written garbage articles and blast them to 1,000's of article directories because this is the way you will get backlinks.
Nothing could be further from the truth of what real article marketing is, these so called experts are the biggest morons in marketing today. Because thousands of people followed this lame advice, Google decided to start cleaning up its search engine from all the garbage marketers have spammed sites with.
Thus enters the panda which was designed to get rid of content farms that had poorly written articles, too many ads, and far too many links. These are poorly developed sites that had one purpose and that was to make money from adsense and your content. I have stated this for years but nobody wanted to listen and the sad fact is many still do not listen and follow those lame want to be experts.
If these screenshots do not wake you up then I feel sorry for your business because you will not ever create a business using article marketing. Sure you may get a few sales here and there and think what the so called experts say was the truth. Here is an idea for you "start thinking for yourself".
Ezine articles is what all these lame experts preach about and say it is the best article directory online, you must submit to ezine articles. The truth is it is one of the worst article directories online to have your content on. Before Panda they had 1.8 million keywords, look at the screenshot above and see what they have now. These stats do not lie and they have not increased their traffic or keywords since panda.
Let me say it clear and outloud - IF YOU ARE TAKING ARTICLES AND SUBMITTING THEM TO LAME CONTENT FARMS SUCH AS ARTICLESBASE, EZINEARTICLES, GOARTICLES, AND THE REST OF THOSE ADSENSE FARMS THEN YOU ARE WASTING YOUR TIME AND DOING MORE DAMAGE TO YOUR BUSINESS THAN WHAT IT IS WORTH!
All of these sites have stats just like ezine articles because Google knows they are nothing more than content farms. That lame software you use to submit to hundreds or thousands of article directories is worthless, places such as unique article wizard and submit your articles are worthless. All these places do is submit to the same worthless adsense farms that help you none.
Real article marketing is about creating high quality content and syndicating that content to properly seo'd and "AD FREE" sites. It is about syndicating your content to social media sites such as multiply and livejournal. It is about actually creating content that is designed to attract, acquire, and engage with consumers.
You want to get results from your hard work ? You want to learn more about real article marketing and just how powerful it really is ? Then join Marketers Domination because it was designed to give Google exactly what they wanted from the very start.
All syndication sites are private and properly seo'd and ad free, the exclusive article marketing tools are 2nd to none. So what are you waiting for ? Stop wasting your time and money on useless programs and software.
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For those that think these article directories are going to bounce back, think again - Pages With Too Many Ads Are Now Penalized By Googles Page Layout Algorithm
Changing the name of article marketing to content marketing is not going to solve the problem that these lame so called experts started. You need to change the way you think and get rid of all that sludge those experts taught you.