While this article is speaking more on the lines of business it also is about life itself. Passion is a human emotion and as such this emotion effects our very life as we know it. Passion is a term applied to very strong feelings about a person or thing. Passion is an intense emotion compelling, enthusiasm, or desire for anything. Passion is an effective emotion needed for true business success.

When you first started your business there was excitement, drive, and passion. You could not wait to get up in the morning and see what this new adventure had to offer for the day. You was so excited that you could barely contain the enjoyment and the raw emotions of happiness you felt. You would be the first one to speak up at family or friends gatherings to share your new adventure. Over time though that happiness, passion and feeling of enjoyment does fade - it happens to ALL of us. So the question is What Do You Do When The Passion Fades?

Do you remember when you first started your business and you had all these great innovated ideas on how you were going to change the marketplace? Remember when quality, style, and imagination mattered more to you than profits ? Remember the visions you had for you business to take it to the next level by thinking different and going where no other company has gone?

Somewhere along the line you became distracted and changed the ideas that you started with and many times this is where the passion also fades. There is a way to bring back that passion, happiness and feelings of enjoyment. Now is the time to take charge and go back to 'The Core Basics'. Go back to where it all began and start building on the ideas and the imagination that you once had. Start applying your passion to innovated ideas and reach those goals that will change the world.

Forget what you may have picked up along the way which distracted you - business is not about money, it's not about chasing competition, it's not about trying to copy someone else. The Core Basics is where it all starts and that has to do with Purpose and Value, the very thing you started to build your business on. The Core Basics must exist and you must draw everything you do from there.

Recapture The Core Basics of why you started your business to begin with and soon your passion will be renewed more than ever before.

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