Marketing a business online is the same as marketing one offline, you may use different methods but the marketing is still the same. There are certain skills you should posses even if you are going to outsource some of your work.

You always should have a marketing plan with any website / business. This marketing plan is going to require skills in certain areas such bookmarking, social media strategies, article syndication for example. You want to take each skill that is required for your business plan and focus on that one skill and learn as much as possible.

Learning a skill does not mean reading some lame ebook by some self proclaimed guru. It means going out and testing things, learn what you can from ebooks, forum post, marketing blogs and then go out testing what you have learned and see what works best for

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