When you set out to do search engine optimization, you have to have good content. That is because Google wants relevant content to show up when people search for a particular keyword or keyphrase. On the web, content is what people are searching for. With the growing competition, SEO has change dramatically over the last decade. As the numbers of websites has drastically increased, search engine are stuck with the burden to determine which websites rank best for relevancy to a keyword. Search engines, like Google, achieve this calculation by looking at content throughout the web space and evaluating which content is the most important to the potential search requested. Article writing, therefore, has become an effective means of optimizing a web page for a desired keyword.

There are three ways in which articles are written differently.

1. Readers have changed. Years ago, articles were pretty much only written as a way to instruct others. Many times, they were informative, somewhat formal and they covered broad topics that might interest a general reader. At that point, the internet was full of information that would have fit nicely in magazines or newspapers. As the needs of the general public changed, however, so did the style, tone, and purpose of online articles. Articles are no longer boring or broad and topic. In fact, Google is less interested in those types of articles because they offer less relevancy for a specific keyword string. Rather, Google is now looking for articles that are casual in tone, specifically talking about one in-depth subject and offer useful information to an internet researcher.

2. The Demands have changed considerably. When you write for SEO purposes, you have to write a bit differently. You are not going to get results by writing on whatever comes to mind and then posting it all over the internet. Google algorithms have been created to be intuitive enough to know that an article can be duplicated. In other words, if you post 100 articles of the same content, only one will be considered original. The others will be considered syndicated and will add value to the original. That being said, you will have to write a lot to start seeing results. The fresher the content, the more Google will like it. Article writing has really become something of an art. You have to develop a subtle strategy to be effective. If you can write effective articles, you can be an effective search engine optimizer.

3. The technology has developed. Highly intuitive search engines such as Google have really played the biggest role in altering the way articles are written. Among other things, Google's search engine seems to be able to read articles. It is almost as proficient as a human in determining the topic, how well the article is written, and how relevant it is to a particular keyword. Google is looking for casual content and websites that hold visitors for longer periods of time. The longer you stay on a website, the more content you find interesting and valuable.

So, if you are already reading this article all the way to the end, that is a good signal to Google. When I wrote this article, I did not write it just to add text to the web. I wrote this so that I could educate you on how to write effective search engine optimization articles.

Ultimately, if you want better search engine optimization results, you will need to adjust the way you construct your article writing. You need to take the time to learn how Google views your content writing. Keep it casual, unique and interesting for the best payoff.