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Sales and What People Want

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If there was one training course that sold in boat loads pre-DSL speed internet, it was "sales courses" on stuffing envelopes.
Stuffing envolopes is to SEO courses after 2006.
One key element about stuffing envelopes which isn't any different for any sales business is the fact people bought because it was what they were after.

The thing about sales is people buy what they want and sometimes buying is what they want to do. So when I put together an AD to sell anything I keep those two elements in mind.

Like this video of an old BMW I use to drive--which I was going go junk at one point but it just wouldn't die.




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